As an IT project manager-turned-meeting planner, I work closely with my clients to understand their needs and objectives, then develop creative solutions that deliver results. 

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Pivoting with Purpose

Pivoting with Purpose: Celebrating 14 Years of Sparking Change and Propelling Forward

“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.” – Dr. Martin Luther King, Jr.

As we mark the 14th anniversary of Sparkes Event Solutions, these words echo in our celebration—a reflection not only of our business journey but of personal growth through challenges and transformations.

Fourteen years ago, Sparkling Events & Designs emerged, a testament to purposeful change. Last year marked a significant shift—a change in name, focus, and mission. Questions flowed in, blending curiosity with a hint of apprehension toward change. Fear, a common companion, met its match in focus. Let me underscore: FOCUS IS THE ANTIDOTE TO FEAR. With this principle, we navigated challenges, and here we stand—a redefined and resilient business. Can you believe it? This journey isn’t just about surviving; it’s about thriving. A noteworthy accomplishment indeed.

In sharing my experience, I hope to inspire those contemplating change, encouraging them to face the fear and embrace the focus needed for a purposeful pivot.

Navigating the Shift

Embarking on a business pivot demands more than mere adjustment; it requires a strategic roadmap and an honest audit of your vision, mission, and goals. Our transition from wedding planning to corporate events illustrates the significance of this purposeful change.

To navigate this change effectively, consider these actionable steps:

1. Skill Inventory: Begin with a comprehensive assessment of your skillset. Identify key strengths and standout capabilities. Be honest! Simultaneously, evaluate personal passions and interests, pinpointing areas of genuine enthusiasm.

2. Alignment and Synergy: Once identified, align your skills and passions with your business goals. Seek the sweet spot where these elements converge, fostering a synergy that propels your venture forward.

3. Knowledge Gap Analysis: Recognize knowledge gaps essential for this new direction. Devise a pragmatic plan to bridge these gaps through education and targeted upskilling efforts.

4. Mentorship and Guidance: Seek counsel from seasoned business mentors. Their insights and experiences serve as a compass, offering invaluable guidance throughout this journey. Have questions, I’d love to chat, shoot me an email at

Employing these strategies streamlines the process and lays a robust foundation for success. But what happens after you pivot? You Propel!

Propelling Forward with Purpose

Propel is more than a word; it’s my theme for the year, applying to all aspects of my life—personal, spiritual, and as a business owner. Propelling forward means moving with intention, executing every day with purpose.

Celebrating 14 years in business, we’re not just embracing change; we’re diving into new realms of creativity, innovation, and success. Dr. Martin Luther King, Jr.’s words resonate in our journey, reminding us that challenges are chances to show our strength.

Fear might knock, but with focus as our guide, we keep moving forward. Challenges become stepping stones, and controversies spark positive change. Here’s to honoring the past, navigating the present, and propelling into a future filled with purpose and success.

Join me in this journey! As I share my 2024 Vision Board. I invite you to share your insights, aspirations, and hold me accountable to my goals. Let’s propel forward together.

Happy Founders’ Day Sorors!

As an IT project manager-turned-meeting planner, I work closely with my clients to understand their needs and objectives, then develop creative solutions that deliver results.